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Join Us at Eurobike 2024 for Key Sustainability Panels

We are looking forward to our participation in two significant panels at Eurobike 2024. Do not miss this fantastic opportunity to hear from the industry leaders and delve into the future of sustainability and manufacturing in the cycling world.

Sustainability Afternoon Panel

Date: July 3rd, 2024
Time: 14:00 – 15:30
Location: Pink Stage

Join us for an engaging series of fireside chats moderated by Jan-Willem Van Schaik, Editor-in-chief of Bike Europe. This panel will feature distinguished speakers from Decathlon, Herrmans, Trek, Shimano, Selle Royal, and our very own CEO, Paul Magne Amundsen.

The discussions will cover:

  • LCA for the Cycling Industry: Future of PEF with Mauro Cordella from the European Commission
  • Circularity: Closing the loop
  • Diversity: The key to a successful business

Following these insightful chats, the panellists will react and provide their perspectives, making it a not-to-be-missed session for anyone interested in the future of sustainability in the cycling industry.

“Made in Europe” Panel

Date: July 3rd, 2024
Time: 15:00 – 15:30
Location: Yellow Stage

Our CMO, Cecilie Bockmann Olsen, will share her insights at this engaging panel. With the European Cycling Declaration, the “Made in Europe” label has gained momentum. But how do we implement the demands for more European production?

This session will cover:

  • Legal Frameworks: Understanding the regulations supporting European manufacturing
  • Production Networks: Building and maintaining robust production networks in Europe
  • Political Mandates: Navigating political directives to boost local production

This panel is essential for those interested in the intricacies of European production and its impact on the cycling industry. Cecilie and other experts will share their experiences and insights, making it a must-attend event.

We encourage all attendees to join these insightful sessions to network, learn, and collaborate on advancing sustainability and innovation in the cycling world.

We look forward to seeing you there!