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Sustainability Megatrends: Shaping the Future 

The landscape of sustainability is evolving rapidly, driven by a confluence of consumer behaviour, regulatory mandates, and technological advancements.  What has become clear is that the sustainability preference is not a passing trend but a deep-seated shift in consumer behaviour that is reshaping the marketplace

reTyre’s Sustainable Vision at Eurobike 2024

As the cycling world gears up for Eurobike 2024, reTyre is set to make a splash by showcasing its unique portfolio of sustainable tyres. Unlike any other brand in the industry, reTyre has committed to crafting an entire range of eco-friendly, high-performance products that emphasise

Smart manufacturing: Industry 4.0 in a historical context

By harnessing the latest, innovative, and cutting-edge technologies, the mass production of the world’s first sustainable tyres has become a reality, and reTyre is proud to be able to integrate different emerging technologies from various industries into our tyre production. We hold great appreciation and

4 Billion Tyres in Landfills: A Shifted Problem

In this article, we take a closer look at tyre waste – one of the many downsides of rubber tyres. Every year millions of tyres across the European continent are being left out in the open or end up in huge landfills in developing countries.

Scaling up the Team for the Tyre Revolution

At reTyre, we’re entering an era of a groundbreaking sustainable revolution, right on the outskirts of Oslo. As pioneers in tyre manufacturing, we’re spearheading an ambitious production method that will redefine the tyre industry’s ecological footprint. A New Era of Sustainability We’re not just any